SEO is Search Engine Optimization and is the most cost effective digital marketing technique. Why your business needs SEO? SEO Service is vital for your business as major share of the website traffic is driven by commercial search engines and is a form of search engine marketing. Basically SEO is the process of increasing traffic through organic search results on search engines. A major role is played by search engines like Google, Bing and the like which ranks your website pages and contents based on relevancy. And depending only on this rank your website will obtain placements in the Search engine results page (SERP). So for higher placements and to appear at the top of the search results, you have to optimize your webpages through SEO. The main advantage of SEO marketing is that it is a technique without you having to pay for the traffic.